Blog
Is it Time to Re-Think Webinars in B2B Marketing?
This blog shows how to amplify a webinar’s reach by breaking it into clips that meet buyers where they already are—across social and digital channels—extending its impact well beyond the live event. ...more
Corporate Marketing
October 28, 2024•5 min read
What a Golf Coach Taught Me About Closing Deals
In this post, I share an unexpected sales lesson from my golf coach. What started as a simple call to book a lesson turned into a masterclass on how to ask the right questions. ...more
Business
October 23, 2024•4 min read
Why Jargon Is Killing Your B2B Copy (And How to Fix It)
In this blog, I dive into why B2B companies often overcomplicate their messaging with jargon and corporate-speak—and how it's hurting their business. ...more
Marketing
October 22, 2024•2 min read
How brand marketing got me to buy a $130 pair of pants
In this blog I explain how Lululemon got me to buy their $128 pants ...more
Marketing
October 18, 2024•3 min read
The power of polarization: Why your marketing should offend some people
In this post, I discuss why polarization is an effective marketing strategy. ...more
Business
July 13, 2024•2 min read
The secret to a successful marketing campaign
In this post, I explain the most important component to any marketing campaign. ...more
Marketing
July 01, 2024•3 min read
Methods are many. Principles are few.
We can do things a million different ways. No matter the method, marketing relies on these four principles. ...more
Business
June 20, 2024•3 min read
The anatomy of a good marketing email
In this blog, I analyze a good marketing email I received and why it worked. ...more
Marketing
June 19, 2024•4 min read
From Broad to Targeted: The Power of Account Based Marketing
In this blog, I discuss why buyer intent must be considered when generating leads and why all leads aren't equal. ...more
Marketing
June 14, 2024•3 min read
Beware of buyer intent: why all leads aren’t created equal
In this blog, I discuss why buyer intent must be considered when generating leads and why all leads aren't equal. ...more
Marketing
June 12, 2024•5 min read
Local Marketing Made Simple
Own or operate a small-medium sized service business? Check out chewningdigital.com
B2B Marketing
I help companies build a marketing strategy for growth, retention, and efficiency. I use my years of experience to help formulate the correct strategy and plan for businesses.
Local Business Marketing
I work with small businesses to get their marketing to the next level and generate leads, appointments, and sales through tactics focused on small local businesses. See www.chewningdigital.com for more information.
Zack Chewning
B2B Marketing Manager | Strategist | Consultant
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