Blog
Why Jargon Is Killing Your B2B Copy (And How to Fix It)
In this blog, I dive into why B2B companies often overcomplicate their messaging with jargon and corporate-speak—and how it's hurting their business. ...more
Marketing
October 22, 2024•2 min read
How brand marketing got me to buy a $130 pair of pants
In this blog I explain how Lululemon got me to buy their $128 pants ...more
Marketing
October 18, 2024•3 min read
The secret to a successful marketing campaign
In this post, I explain the most important component to any marketing campaign. ...more
Marketing
July 01, 2024•3 min read
The anatomy of a good marketing email
In this blog, I analyze a good marketing email I received and why it worked. ...more
Marketing
June 19, 2024•4 min read
From Broad to Targeted: The Power of Account Based Marketing
In this blog, I discuss why buyer intent must be considered when generating leads and why all leads aren't equal. ...more
Marketing
June 14, 2024•3 min read
Beware of buyer intent: why all leads aren’t created equal
In this blog, I discuss why buyer intent must be considered when generating leads and why all leads aren't equal. ...more
Marketing
June 12, 2024•5 min read
Brand & Demand: The only two marketing strategies that matter
If you’re trying to generate new business, there are only two categories of marketing strategies that matter. Yes, only two. The problem is, that most marketers don’t know them and don’t understand th... ...more
Marketing ,Corporate Marketing
June 01, 2024•10 min read
Stop confusing your buyers: Is your marketing messaging overly complex?
Marketers are confusing buyers with unnecessarily complex messaging and it doesn't make sense. ...more
Marketing
May 29, 2024•3 min read
The secret marketing superpower for subcontractors
Subcontractors - what if you could proactively reach out to potential clients and grow your business on your own terms? ...more
Marketing
April 06, 2024•2 min read
Too much marketing is a bad thing
The reason you’re getting average marketing results as a small business owner ...more
Marketing
March 14, 2024•4 min read
Local Marketing Made Simple
Own or operate a small-medium sized service business? Check out chewningdigital.com
B2B Marketing
I help companies build a marketing strategy for growth, retention, and efficiency. I use my years of experience to help formulate the correct strategy and plan for businesses.
Local Business Marketing
I work with small businesses to get their marketing to the next level and generate leads, appointments, and sales through tactics focused on small local businesses. See www.chewningdigital.com for more information.
Zack Chewning
B2B Marketing Manager | Strategist | Consultant
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